Plumbing companies can thrive online with a solid marketing plan and even thrive in our rough economic times by focusing on local advertising. Local prominence is the key to plumbing marketing success. Because without question – if you are not on the first page of the search results, you are not going to receive the call for service you need.
Plumbing companies have enjoyed great success in local marketing through digital means. Traditional advertising sources like radio, TV and newspaper ads are all fading away as people turn to online sources for everything from news to entertainment. This is why plumbing firms must use digital marketing to attract new customers. In this article, we have provided five tips to help you get started with your own plumbing leads program.
There are a number of places to start a plumbing company’s online presence. The two most popular online directories, Yelp and Yellow Pages are free directories that provide local information about local businesses. Plumbing companies should register both their business name and phone number with these directories in order to reap the benefits of increased exposure. Plumbing service providers should also take advantage of popular online directories such as DMOZ. This free directory provides consumers with information about local businesses and professional service providers, and is used by millions of people every day.
The second way that plumbers can succeed with their plumbing marketing campaign is through Google searches and Google maps. Plumbers should take advantage of Google maps by placing their business name in local searches (in addition to their business address). Consumers will then be able to find them in Google map searches. Plumbing companies should consider using local citations, reviews and even viral marketing campaigns like YouTube when launching their marketing efforts.
Digital Marketing Services is another great way to promote your plumbing company online. Digital marketing services are internet-based services that help to increase awareness of your company through various digital channels. Some of these digital channels include social media, video and online directories. Digital marketing services can help a plumber gain visibility on major social media networks like Facebook, Twitter, YouTube and Pinterest, all of which are free to join. A plumber can also improve their visibility in major video directories by submitting videos to popular video sharing websites.
A plumber marketing company should also consider launching a website design and online presence that matches their brand image and website design. These websites should use rich media content to attract potential customers and showcase their expertise and service. Plumbing websites that incorporate social media content, video and online directory listings should also be developed and designed to improve brand and website design, while also improving the plumber’s online presence.