5 Ways to Use Data to Make Better Decisions


Using data analytics to make better business decisions | New Frontiers  programme

A new craze has taken over the world of business, and the trend shows no signs of abating. I’m talking about data. As information and the internet play a bigger role in people’s lives, data has become the world’s most important resource. Businesses are now relying on data to understand patterns and behaviors better. Where once we relied on cruder methods of analysis, today, we now have access to highly granular data sets.


Investing in business intelligence is a win-win for consumers or businesses alike. If a business has data that paints a more accurate picture of their customers’ wants and behaviors, they can make better decisions to improve their quality of service, boost growth, and increase revenue. And data-driven insights aren’t just for big companies. Even small businesses can benefit if they have the right tools and know-how to decipher the numbers.


There should be no going back once you switch to big data. All your business decisions should be supported by facts and figures to ensure a favorable outcome. You also need to do corporate data backup to keep your data secure. Here are a few tips and tricks that will help you make data-driven business decisions.


  1. Try to be impartial


When we make a decision, a lot of the processes happen in the background, which can make it difficult for us to discern whether our decisions are based on irrefutable logic or something more hidden. There are even times when we force ourselves to look at the data in a certain way or cherry-pick data sets that fit our hypothesis. Don’t make big decisions alone. Consulting with a trusted team will help check your biases and make sure your decisions are based on logic.


Form a team that you can trust to offer candid and insightful feedback. Ensure everyone in your team has access to the same data, so they can separately form their own informed opinions. The right tools and software can help simplify complex data sets for people of all skill levels.


  1. Know your goals


Your goals come before the data. Otherwise, you wouldn’t know what works and what doesn’t. To make the most of your data analytics, you need to define your business goals before analyzing your data. If you let your data influence your key performance indicators, it could lead to a scenario where your figures don’t reflect the situation on the ground.


  1. Always collect data


It’s not enough to ask the right questions. You also need to have the right data set that will help you glean actionable insight. Even if you’re a startup, you need to start collecting data immediately. Collect metrics about everything from staff turnover and electricity use to daily revenues and customer spending. Since you’re going to deal with a lot of data, it helps to invest in software that will help with the collection and analysis.


  1. Not all data sets are valid


So you have a question that needs answering. Your next step is to gather and interpret data. But not all data can help you form a decision. In certain cases, the data can even mislead or lead you astray. You need to learn how to identify the right type of data for the situation. That way, you can expect a high-quality analysis of the situation at hand.


  1. Numbers are meaningless without people


Once the data has been gathered, you need it to process the raw information to extract meaningful insight. While computers are useful for crunching numbers, you need people to interpret the data. The best software can do is to point out trends and patterns, and you need to have an analytics team that can help you translate metrics to actionable business decisions.


You need context to extract actionable insight. Data doesn’t exist in a vacuum, and you need to have trained eyes to spot patterns in the data set. If you know what you’re looking for, you can gain a better understanding of the facts and figures in front of you.


A final word


Data isn’t just about collecting numbers. You can make better decisions if you have data to guide you. If you collect data in a systematic manner and analyze them thoroughly, you can gain a better understanding of what makes your business and your customers tick.


 Meta title: Pointers for Turning Data into Actionable Insight
meta desc: All of your decisions have to be supported by data. Here’s how you can glean better insights from the data you collect.